Patchouli possesses a sensual and earthy scent, and has a reputation as an aphrodisiac. It was the preferred scent of 1960’s love children, but long before that had been used in magic and perfumery for the purpose of attracting love. In Hoodoo it is believed to relieve jinxes. Many Neo-Pagans utilize it for spells involved with money magic. It is also alleged that burning it as an incense will aid in psychic development.